Supported athletes & teams

We try to help a small group of athletes and teams with their energy needs:

Cycling Sheffield-Giant Sheffield:Cycling Sheffield - Giant Sheffield

Professional Cycling team based in Sheffield with the aim of developing top quality riders for the future. Cycling Sheffield-Giant Sheffield is a unique style of team trying to break away from the norm in cycling of needing one main sponsor and spreading the risk across a larger base of dedicated sponsors and enthusiasts. 

Sweet Peaks™ is proud to both sponsor the team and provide energy products to them, they also help us develop our fantastic products with the athlete in mind. 

team website

Adam “Tango” Hollandadam

Adam is an ultra and marathon runner who has broken a number of records and completed his 300th ultra/marathons at just 30 years old. In December 2016 he re took the World Record for the fastest 10 marathons run in 10 days run in 28hrs 37mins 19sec. This is along with numerous course records he holds and continuously attempts to beat. 

Sweet Peaks™ has supported Adam since late in
2016 in the run up to the world record attempt and are very happy to continue this support on as he is a true inspiration.


Helen RussellHelen Russell

Helen is the 2017 British Series Quadrathlon Champion and a former World/Euro Duathlon & Euro Triathlon Age Group Champion. 

Sweet Peaks™ helped Helen ride the 2015 One Day Ahead ride, riding the full Tour de France course with Greg Thomas and Cure Leukemia. 2016 saw Helen also start to compete in Quadrathlons with Kayaking added to the traditional Triathlon events.

Sweet Peaks™ is proud to continue supporting Helen as she takes on this new sport along with her ride up and down Mount Vontoux in aid of the local Air Ambulance.

Yiannis Christodoulou


Yiannis is the 2017 National Age Group Silver Medalist and GB Captain for the Aquathlon team at the World Championships in Canada where he finished 6th. In 2016 he was the National and European age group Bronze Medalist.

Sweet Peaks™ are proud to continue to support Yiannis as he looks forward to more success in Aquathlon and drives forward through the European and World ranks.

website: here